What do missed calls cost you?
Your four numbers
Starting values are examples. Use your call records and booking history. Your inputs stay in this page unless you request a review.
Results
Booking value at risk / mo
Missed calls / mo
Bookings at risk / mo
Booking value at risk / yr
Revenue at risk: $6,000 per month, $72,000 per year.
Assumes missed callers would book at your entered rate. This is opportunity at risk, not guaranteed recovered revenue. Annual value assumes twelve identical months.
Keep your calculation.
The CSV includes your numbers, scenario assumptions and formulas.
Explore coverage and costsAdjust a possible improvement, then compare the return.
These starting values are examples. Set the extra calls you could answer, your margin and the cost of the change.
The extra share a new process might handle.
What remains after variable delivery costs.
Software, usage and ongoing staffing.
2 additional bookings would cover the entered monthly solution cost at this margin.
How this is calculated
At-risk value: monthly calls × unanswered share × booking rate × average booking value.
Scenario contribution: at-risk value × additional answered share × contribution margin − monthly solution cost. Percentage inputs are divided by 100.
Break-even bookings: monthly solution cost ÷ contribution per booking, rounded up. Setup costs are excluded.
The model assumes those missed callers would book at your entered rate. Exclude spam, duplicate calls and bookings already recovered through callbacks. Allow for capacity, cancellations and seasonal changes before making a decision. Booked value is not cash collected.
Want help applying these numbers?
Want help applying these numbers?
Compare the options for answering more calls, including after-hours coverage. See actual deployment results on the case-studies page. Request a review of this breakdown, or book a call to discuss your phone setup.