Predictable outbound lead generation without hiring SDRs. The system sources, enriches, personalizes, and contacts qualified prospects across email and LinkedIn. Your team sees qualified replies, not manual prospecting.
Depends on target audience size, offer, and sending volume. A typical mid-market rollout generates 5–30 qualified replies per month. We scope the math on the discovery call before you sign anything.
Replies route into your CRM with intent scoring. Interested prospects can auto-book a call via your calendar; objections route to a human; everything logs with full context for review.
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Fill the pipeline is a scenario we’ve built for founders and heads of sales at 5 to 40-person B2B firms who were paying two SDRs at $14K/month loaded and still running 30% quota attainment. A rebuilt outbound pipeline sources and enriches from Apollo, Sales Navigator, and public directories, personalizes with Claude, contacts across email and LinkedIn, and routes every reply back into the CRM.
Same meeting volume runs at about $2K/month in tooling instead of five figures in payroll. Reply-rate lifts typically 3-5x vs. templated email. Clients own the inboxes, the domains, the workflows, and the CRM data.
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Scenario · I
Lead Generation.
ForFounders and heads of sales at 5–40-person B2B firms.
The SDR team of one. Two SDRs cost fourteen thousand a month loaded; the math used to require it. It doesn’t anymore. A rebuilt outbound engine sources, enriches, personalizes, and contacts qualified prospects across email and LinkedIn, and the founder sleeps through it.
3–5×reply-rate lift vs. pre-rebuild baseline
Monthly cost, line by line. Before on the left, after on the right.
Monthly cost line
Before
After
SDR payroll (2 FTE, loaded)
$14,200/ mo
$0/ mo
Outbound tooling (Apollo, Instantly, HeyReach)
$640/ mo
$940/ mo
Inbox warmup + domain infra
$0/ mo
$260/ mo
n8n instance + Claude API
$0/ mo
$680/ mo
List-build contractor
$1,200/ mo
$0/ mo
All-in monthly cost
$16,040
$1,880
One week of the funnel
Where the 2,500 reach the calendar.
One installed pipeline, top to bottom. Counts on the right, conversion in between.
Typical week · one installed pipeline
5 stages · top → bottom
01ICP prospects scored A+
2,500new this week
Sourced from Apollo, Sales Nav, public directories
74%
02Claude-personalized sends
1,850sends
Rotated across warmed mailboxes + LinkedIn
33%
03Opens & engagement
612opened
13%
04Positive replies
78replies
Classified as interested or question
31%
05Meetings on the calendar
24booked
Auto-routed to the right rep with full context
The shift
Same quota, different math.
Before
Two SDRs on payroll at $12–15K/month loaded. Attainment drifting below half of quota. Half the inbound leads ghosted in a shared inbox nobody owns.
↦ the shift
After
Same meeting volume, about $2K/month in tooling.
Replies routed to the right rep within the hour.
Founder sleeps through outbound.
A day in the life
A Tuesday, rewritten.
The old day
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The new day
An SDR starts the day rebuilding yesterday’s list by hand.
8 AM
Overnight replies are already triaged and booked on the calendar.
Inbound replies sit in a shared inbox. Nobody owns it.
11 AM
Two new meetings land, reps briefed with the prospect’s context already attached.
Founder asks why attainment is flat. Nobody has an answer.
3 PM
Founder checks a dashboard, not a spreadsheet. Numbers match.
Meetings booked: one. Cost per meeting: uncountable.
6 PM
Outbound rolls into the night. Tomorrow’s queue is already personalized.
